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Air Market Research

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Market research provides a building block for much of our forecasting work, particularly in surface access mode choice.

For Cathay Pacific MVA undertook stated preference market research to inform on customers’ valuation of various service and quality attributes, to enable the airline to prioritise investment and operational expenditure across a range of product enhancements.

For the UK CAA we have undertaken research designed to improve the assessment of noise impacts. The particular focus of this research was to understand how the perceived nuisance of noise varies by time of day: how much worse is noise during the night relative to the day.