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MVA Lands Transport for London Contract
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MVA Consultancy will develop a new system that will manage the updates of Transport for London’s (TfL) marketing and advertising material.
The system will primarily monitor all active posters and leaflets that relate to Congestion Charging, Oyster Cards and Low Emission Zones.
However it’s expected that the database will be adapted to manage other schemes in the future.
TfL hopes the system will improve the efficiency of publicity maintenance work and provide management level reports on the current status of publicity and suppliers.
MVA Principal Consultant, Jon Lloyd, explained that the system will be an extension of the existing Bus Related Publicity (BURP) and Tube Related Publicity (TURP) systems that MVA has already developed for TfL.
He said: “The system will analyse all live publicity items and identify those that would need to be updated ahead of any changes.
“It will able to flag which posters, flyers and other items need amending in the event that a telephone number for a helpline was to change.
“The system will then manage the process of updating the publicity, art-work, proofing, printing and distribution.”
Information for Editors:
MVA Consultancy provides advice on transport
and other policy areas, to central, regional and local government,
agencies, developers, operators and financiers.
A diverse group of results-oriented people, we are part of a 450-strong
team worldwide. Through client business planning, customer research
and strategy development we create solutions that work for real
people in the real world.
Issued by Beattie Communications (www.beattiegroup.com) on behalf of MVA Consultancy
For further information please contact:
Chris Gilmour
01698 787894 / 07730 415036
chris.gilmour@beattiegroup.com
5th April 2007
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