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Projects> Consumer
Perceptions of Road Pricing Structures
Consumer Perceptions of Road Pricing Structures
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We provided advice on design of social
research to investigate consumer perceptions of potentially complex
road pricing
structures, and their
possible influence on behavioural responses. Previous qualitative
research for DfT by the same consortium - ITS Leeds, MVA and BMRB
- had explored attitudes to complex pricing structures in a range
of consumer contexts, including road, rail and air travel, telecoms
and public utility charges. This led to recommendations for the design
of a quantitative survey to investigate road pricing structures explicitly.
The subsequent work has involved design, development and testing
of a survey approach capable of being undertaken on a national scale.
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