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Trains
Virgin Trains
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We were awarded a contract to understand to what degree
the introduction of Virgin Trains new trains and timetable has caused
the TOC's revenue growth. We also examined the impact of their new
pricing structure. The work included the development of an intelligent
questionnaire which aimed to understand where the growth had come
from and to what degree the new pricing structure was abstractive,
rather than generative.
The deliverables were the survey results
and analysis of the two key questions above.
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