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Business Planning

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Effective business planning underpins any successful transport organisation whether it operates in the public or private sector. We apply our expertise in business planning capability to help our clients improve the efficiency of their business and its operations. Business planning embraces a range of services including demand and revenue forecasting, market research, modal analysis, demand management, technological innovations (e.g. smartcards) change management and development of funding applications. In the rail sector we also offer our clients skills in rail operations and resource planning providing clients with advice on the optimisation of existing rail systems and plan future provision and services.

We advise on product design through qualitative and quantitative market research, including stated preference research to establish customers’ valuations of various elements of products. We use this, along with robust estimates of costs, to assess the commercial and business uses for any product enhancements. We have applied our expertise to the design of Railcards, appropriate on-board service for train operators, station gating policies, as well as assisting local authorities and other stakeholders to develop master plans for stations and the surrounding areas.