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Services > Business Consulting > Demand and revenue forecasting
Demand and revenue forecasting
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Demand and revenue forecasting is at the heart
of our services to clients in assisting them to develop their business
strategies. Our expertise enables us to understand the underlying
drivers of demand for travel and assess factors likely to affect
future travel behaviour such as traffic congestion, growth in demand
for transport services, and policy initiatives such as rail demand
management and road congestion charging. We then have the skills,
critically, to translate these different impacts into forecasts of
demand for transport services which will provide our clients with
robust quantifiable forecasts to inform their decision-making.
We employ an array of demand forecasting tools
depending on the client’s needs encompassing bespoke spreadsheet models
using industry standards such as the Passenger Demand Forecasting
Handbook to network-based multi-modal models (e.g. London Transportation
Studies model). These purpose-built forecasting models provide the
market insights into the best planning and business strategies for
our clients to maximise revenue and scheme benefits and attract external
finance.
We are increasingly helping our clients to focus
on the outcomes of the demand and revenue forecasting process. Our
business planning
and transport modelling specialists have the experience to understand
the critical issues related to uncertainty in demand and revenue
forecasting and advise clients of the impacts that different
scenarios have on their business cases and investment programmes.
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