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Pricing strategies
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We have a long and distinguished record in helping
our clients with the development of successful pricing strategies.
Understanding market segments, users’ willingness to pay and
flexibility to change time of travel are critical to the identification
of pricing strategies which will ultimately lead to the maximisation
of revenue, and increasingly, meet the objective of demand management,
persuading users to travel outside the peak to reduce congestion
and over-crowding.
We have supported our clients on all aspects
of pricing strategy from developing analytical tools for the evaluation
of pricing strategy
policy level impacts on the travel market to advising on pricing
strategies for transport operators as part of their business cases
for franchises.
We have provided rail franchise bidders with advice
on the impact of changes to fare regulation and the opportunities
for harnessing
the benefits of demand management through pricing incentives to
travel in the off peak and shoulder peak, thereby releasing peak
capacity
and encouraging modal shift and generation of new demand for rail
services.
Our expertise has also been applied to the assessment
of the traffic diversion impacts of motorway charging and the feasibility
of trunk road charging. Our expertise on urban congestion charging
has been applied in strategic transport planning studies for seven
major cities – London, Birmingham, Bristol, Edinburgh, Leicester,
Liverpool and Manchester – which have or are developing congestion
charging options.
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