|
Services >Social
& market research> Data analysis and advanced statistics
Data analysis and advanced
statistics
<< Go
Back
Research is increasingly becoming a process of linking
different information sources together to analyse data in new ways
and present it in a manner that supports the decision making process.
MVA is one of the few organisations that offers not
just market and social research skills but advanced modelling and
statistical analysis,
together with GIS and geodemographic capabilities. This enables
us to combine expertise in survey research with the skills that can
link that data into other information sources and use it as the
basis
for developing models that can extend the relevance of results
through time and into new geographical areas or sections of the population.
We can combine your customer and market data to provide
catchment area analysis, conduct market segmentations to identify
lifestyle
characteristics, assess the size and geographical distributions
of key market segments and extent of current market penetration
within
these segments.
Whether developing demand models or identifying key
customer groups, we are often able to combine publicly available
statistics together
with clients’ own information.
|
