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& market research> Focus groups & workshops
Focus groups & workshops
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The value of the focus group format is that it allows
issues to be raised and discussed free of a constraining research
agenda, and thus it is generally the issues that are of most concern
to the respondents themselves that are raised. We believe that this
is especially important for consultation with certain hard to reach
groups, as more structured sessions may prove off-putting and may
result in acquiescence, particularly if young or vulnerable people
feel that ‘correct answers’ are being sought.
Workshops can be a more ‘hands-on’ alternative to focus
groups and interviews. We are skilled at moderating workshops using
brainstorming, group tasks and feedback sessions to canvass the views
of a large number of people in a short period.
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