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Services >Social
& market research> One-to-one interviews
One-to-one interviews
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With some ‘hard to reach’ groups it may
be difficult to invite them to a focus group. We use in-depth one-to–one
interviews when:
- the priority
is to obtain insight and detail of confidential/sensitive information
- a detailed exploration of
individual attitudes is required
- respondents potentially know
each other (eg, colleagues)
- specific respondent types
for which the practicalities of getting together in a group are
difficult (eg, disabled, geographically
dispersed)
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