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planning policy & strategy> Demand
modelling
Demand modelling
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How much traffic congestion? How many passengers? What
are
the consequences of a range of policy initiatives? Every aspect of
transport planning raises such questions. Demand modelling
provides answers to enable robust decisions to be taken.
Transport policy must address not just today’s
issues but
those of the future. For transport infrastructure, future
generations will experience the effects of today’s decisions.
To ensure decisions will meet future needs in a cost-effective
way, robust demand forecasts are essential.
Robust demand modelling is at the heart of our transport
consultancy.
Alan Voorhees, who founded MVA, created many innovative analytical
methods. We have followed his pioneering lead with a series of
innovations applied successfully over many years. Our quest for robust
approaches has produced:
- Our competence and commitment
contribute strongly to meeting
decision-makers’ needs.
- Major metropolitan multimodal
models, including the
London-wide model LTS
- Pioneering use of stated
preference methods
- High level integrated models
for strategic analysis - START
- Successful land-use/transport
interaction models
- Models for high-speed rail
and airport access
- Models specifically for road
pricing and parking policy - APRIL and TRAM
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