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schemes > Smarter travel
Smarter Travel
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We combine strategic advice and the delivery of individual interventions
to provide government and the private sector with the complete solution.
The issues
Rising fuel costs, increased
congestion and the escalating financial squeeze on both government
and business have led to the need to get the most out of existing
transport networks. Stronger government commitments and targets on
health and the environment also play a major part in the need to
promote more active travel. Smarter Travel can play a key part in
promoting more informed travel decisions and helping to address these
issues.
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Opportunities
Effective travel management of the existing transport network through
behavioural change interventions leading to significant reduction
in the reliance on car journeys. For example, Transport for
London are reporting a 13% mode shift away from car journeys as a
result of their extensive workplace travel plan programme that covers
more than 1,400 organisations and a 6% modeshift as a result of the
schools programme. The associated traffic reduction can also lead
to lower costs for organisations, schools, the individual and the
local highway authority.
Our staff represent some of the worlds leading
practitioners in the field of smarter and sustainable travel. Experts
in the development and implementation of: travel awareness campaigns,
workplace, school and personal travel plans, as well as supportive
regeneration strategies and streetscape design techniques.
Effective
implementation of these techniques through integrated strategies
can help to support more sustainable and healthier travel choices,
and show better value for money for organisations, government and
the community.
Our track record
Development of smarter travel strategy We provide strategic advice
on the scope and development of smarter travel initiatives and their
effective implementation.
Travel Plan implementation We have developed, delivered and monitored
travel plans. Effective travel planning implementation can save money,
reduce car reliance for an organisation, and assist in the delivery
of CSR and HR objectives. They can also provide Highway Agencies
with an effective way of managing their network. Many leading employers
have recognised the effects of travel planning.
Monitoring Our large
and very experienced social and market research team are well equipped
for data collection, analysis and review. We have provided independent
monitoring of hundreds of travel plans across the UK. We are also
responsible for TRAVL, London government’s
Transport Assessment tool.. We have played an integral role in upgrading
this software to include travel plan specific information and improving
the system to provide a two way link between TRAVL and the iTRACE
travel plan management tool.
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